12 Critical Reasons Why You Need to Establish an Online Presence for Your Business

by | Jul 30, 2020 | Digital Marketing | 0 comments

The Importance of an Online Presence for Your Business

An online presence for your business can help make your business successful and not having one can make it stagger. If your business doesn’t have an online presence, your competition probably does.

The importance of establishing an online presence for your business
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According to Top Digital Agency, 35% of small businesses believe they are too small to justify a website. I will walk through 12 critical reasons why an online presence for your business is important, no matter the scale.

An Online Presence Builds Trust

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A well-thought-out website can really help build trust among potential customers. It is important that your website is clean, easy to read, and well designed. The appearance of the site alone can help garner trust for your business. There are still many websites today that appear outdated, as if they’re from the 90’s. It’s never too late to own a website that emanates trust.

An Online Presence Allows You to Become an Authority

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Producing high quality content, whether in the form of blog posts, articles, or even podcasts, can help you become an authority in your niche. Adding this content to your website can help your business gain authority.

An Online Presence Helps You Market Your Brand

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Your website is the “hub” of your business so to speak. By linking out to other social media accounts from your website, you can help develop a unified brand for your business. Of course, it is also important that your branding graphics are unified across the board. Consistency is key when it comes to marketing your brand, not only on your website, but also on social media.

An Online Presence Enables Email Marketing

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You can add email subscription forms to any content on your website. Some WordPress plugins even allow you to hide content behind an email subscription wall. Email marketing is an extremely important facet for marketing effectively online.

If you’re using WordPress, Bloom is a great option from Elegant Themes that I use to capture email addresses. It can be a bit buggy without applying a fix, but once the fix is applied it works great!

An Online Presence Enables More Effective Communication

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A website provides an opportunity for customers to communicate with you more effectively. From using a contact form to Facebook Messenger integration, helping your clients facilitate communication with your business has never been easier. The WordPress plugin directory has limitless options for you to customize communication channels on your website. Effective communication is invaluable, and an online presence for your business can enable that.

An Online Presence Engages Visitors

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A combination of a well designed website and attractive content will engage visitors. Your website will have a lower bounce rate if the content is engaging. The term, bounce rate refers to the percentage of visitors who visit your site and leave (or bounce) without continuing to view more pages. You will want to aim for a lower bounce rate. Quality content will engage your visitors to explore more.

An Online Presence Forces You To Focus On New Skills

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If you’re a freelancer or small business owner, an online presence can force you to learn new skills. For example, running your business’s website make you learn why SEO is important, or interpreting analytics. There are many incredibly useful skills that you may end up learning that will help your business in the long haul.

An Online Presence Provides Security

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An online presence for your business can provide your business security in an ever-growing competitive market. Your business will be able to weather the storm of a competitive market. A great website will allow your business to stand the test of time online.

An Online Presence Gives You Control

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A website for your website gives you full control over what you want customers to see. It’s important for your website to be unique among the others. You have control over all of the functionality and content of your website. If you’re looking to start a website for your business, I would highly recommend using WordPress. WordPress is a content management system (CMS) solution that allows you to full control over the content and functionality of your site.

There’s a lot of buzz about other website builder and template services, but most of them do not allow you full control over your website like WordPress can. With WordPress, you can host your website with the hosting provider you want. WordPress websites are portable, and can move with you. No matter what you need for an online presence for your business, WordPress can make it happen.

An Online Presence Helps Attract New Customers

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If you run a brick and mortar store, customers can learn about your business and contact you even when you’re closed. You are able to communicate effortlessly with your customers. It doesn’t matter what time your visitors view your site, an online presence for your business can convert potential customers into real customers.

An Online Presence Allows to Show Your Personality

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WordPress allows you to customize the look and feel of your site however you like. Be creative and don’t be afraid to let your personality show through a bit. Your website is a canvas, express yourself on it.

Whether you use one of the thousands of WordPress themes already designed, or you decide to use a page builder such as Divi, Elementor, or Beaver Builder, you have the capability to have a great looking website.

An Online Presence Provides Room to Grow

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Planning to add more services, or hire more employees in the future? Your website can scale to fit your needs. For example, if you plan to add new services, WordPress can easily accommodate new pages for those services. Hiring new employees? You can add your new staff to your website too!

If you find the need to support more concurrent users, WordPress will allow you to move your website to a higher tiered web hosting plan.


These are some of the reasons why an online presence for your business is so invaluable. Looking to create an online presence for your business? Don’t hesitate to reach out to us!